My handle is a tribute to a too often forgotten genius of American music, Charley Patton.
Paramount Records marketed Patton's 1929 recording of "Mississippi Boweavil Blues" as having been performed by "The Masked Marvel." They then encouraged listeners to write in to the label with their guess as to who actually recorded the song. The selected winner would then be given a recording of his/her choice.
The 1920's even had better marketing than we do now!